ADVT7510: Social Media Management Part A

Social Media Marketing
Campaign Part A (25%)

Requirements:
3 pages maximum (does not include +/- 10%), 12pt font, consistent font style (use Times New Roman), 1.5 line spacing, 2.54cm margins (all), title page, consistent referencing style (preferably APA), in-text and reference list (not included in the page limit), professional format/layout.

Use paragraphs rather than dot points*. Only include required appendices.

Choose a company and design a new social media marketing campaign for them in Part A and Part B.

Report Sections:

• Title page
• 1. Company Background
• 2. Situation Analysis
• 3. Campaign Objectives
• 4. Target Audience Profile
• References
• Appendices (Only those required in the guidelines)

Notes:
The title page, references and appendices are not included in the page count.

Any (academic) referencing style can be used as long as it is consistent.

The dot points used in this guide show the information that must be included in the sections. How this information is presented is up to you (e.g. points grouped in one paragraph for discussion or discussed separately), as long as all required information is present. No dot points should be used for main discussion points.

Before you start: What does it mean to justify?

This assignment requires you to make decisions and justify those decisions. This means you must give good reasons for why these are the most appropriate (the best) decisions for this campaign.

Title Page

There are no specific requirements for the title page; it does not need to be a UQ Business School page. Any report title page is fine provided it meets the professionalism criteria.

Company Background (4 marks)

This section must provide a brief overview of the chosen company.

This overview must cover the key components of the company background that will be important to understand who they are, what their aims are, and what social media decisions are most appropriate for them in the future.

The key components must include:

• The type of company (who they are, what they do, the industry/sector they fit into)
• The company's broad marketing communication objectives (key information about their previous marketing and communication efforts - e.g. purpose of communication efforts, traditional or social media channels and vehicles or both, and other key information)
• Examples of company's prior social media communications (to be included in appendices - see section on appendices).

There are no limits to which company can be chosen, or on country or region - but choose carefully (see assignment tips above).

Do not email multiple times about the same query (allow 48 hours)