Analysing the Best examples and approaches for Marketing and Promoting Library and Learning Skills services in a Virtual Learning Setting

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Introduction

The advancement and rapid utilization of technology has transformed the way that information is processed and transmitted. Nonetheless, the collection and organization of this information is important to ensure that it is presented to the right audiences through the means of a digital library. Unlike traditional libraries digital libraries transmit services through computer networks and present information in a digital format (Bamgbade et al., 2015). Virtual libraries also maintain a centralized repository by using specialized software which manage all information and data. A centralized repository stores all the publications and scholarly articles or reports which are written by the faculty and staff members of the University and this information is readily available for access online free of charge (Rathee and Kaushik, 2019). 

Apart from the digital library collections other services provided in a virtual library include providing access to scholarly databases and journals. The access to centralize databases is often user permitted to students and staff members. Virtual libraries are also supported by the establishment of a central access strategy which enables users to search a multitude of volumes and resources at the click of a button (Rathee and Kaushik, 2019).

In order to become accustomed to the usage of digital libraries and finding information in the digital age it is beneficial for users to develop certain skills which can facilitate access to pertinent information. These skills focus on the ability to efficiently utilize technology and acquire literacy in digital tools to be able to assess and locate information effectively (Zickuhr, Rainie and Purcell, 2013). 

Given the importance of online libraries and virtual learning settings, it is important to identify the best practices which can be adopted by educational institutions to promote library and learning skill services. The purpose of this research is to present the best practice examples for the promotion and marketing of these services in a virtual learning environment. The research also presents recommendations for using these practices at Melbourne Polytechnic. 

Literature Review 

The use of marketing concepts enables organizations to achieve their objectives while reaching their target audiences and fulfilling their needs. Execution of marketing tools in the promotion of library services highlights the importance of introducing social media in addition to Web 2.0 (Garoufallou et al., 2013).Traditionally, the marketing of library services has focused on appearing to a product-centric concept whereby librarians believed that the quality of a product will enable the achievement of user satisfaction (Gupta, Koontz and Massisimo, 2010). 

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