Assessment 1 MIS771 Descriptive Analytics and Visualisation

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Field Details
Due Date Friday, 5th December 2025, by 8:00pm (Melbourne time)
Percentage of Final Grade 30%
Word Count Part B: 1500 words

Tasks

Assignment one is an individual assignment with three tasks. The first task is to plan and deliver the assessment task on time. The second task is to analyse the given dataset and draw conclusions. Finally, the third task is to convey the findings and conclusions in a written report to a person with very little or no knowledge of Business Analytics.

To complete the assignment, you must use the dataset file named T32025A1.xlsx and apply the techniques covered in Module 1.

Specific Requirements

Case Study: Hybrid Vehicle Ownership

There is a lot of interest in Hybrid Vehicles in Australia. Many believe hybrid vehicles offer an important steppingstone in achieving net zero emissions while addressing range anxiety. However, vocal critics argue that there is insufficient information about who buys hybrid vehicles, used for what activities, and how they are charged. Subsequently, the Green Mobility Innovation Lab secured a government grant to investigate Hybrid Vehicle Ownership in Australia.

Methodology:

A survey (n = 102) was conducted to collect data on hybrid vehicle owner demographics, charging behaviour and cost savings. The survey included questions on demographic information such as age, location and household type of the owner. It also included questions on use, distance travelled and charging frequencies. A brief description of the dataset is on page 2.

You are a Data Analyst at the Green Mobility Innovation Lab. Your team leader – Sarah Mitchell, has asked you to analyse the collected data. In particular, you are expected to perform descriptive and inferential analyses and produce a report based on your findings. Sarah's email to you is reproduced on page

The dataset below contains numerous variables and details about hybrid vehicle owners.

Variable Name Description
Region The state/territory in which the hybrid vehicle owner normally resides.
Area_Type Hybrid vehicle owners live in the city (Urban) or in the regional area (Rural).
Owner_Age Hybrid vehicle owner's age (in years).
Family_Structure Household type (Individual, Single with Kids, Family with Kids, Couple Only).
Yearly_Distance Estimated hybrid vehicle kilometers travelled per year (Km).
Usage_Pattern Type of trips the hybrid vehicle is used for (Commute, Personal, Leisure).
Purchase_Motivation Reason to buy the hybrid vehicle (Innovation, Sustainability, Cost Savings, Energy Independence, Wellness).
Towing_Capability Hybrid vehicle is/can be used for towing (Yes or No).
Workplace_Charging_Freq Number of times charging occurs at the workplace per week.
Home_Charging_Freq Number of times charging occurs at home per week.
Track_Cost_Savings Whether the hybrid vehicle owner actively tracks fuel/maintenance savings (Actively Tracked or Not Tracked).
Annual_Fuel_Saving Estimate of annual fuel savings ($).
Annual_Service_Saving Estimate of annual maintenance/service savings ($).

 

Solution

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