Purpose

This task will assess your skills and knowledge in applying your knowledge of entrepreneurship to provide a critical analysis of a start up venture.

Task details

For this task, you will submit a 1,300 word report as a Microsoft Word document, critically analysing a start-up venture.

Instructions

Choose and read about ONE emerging/highly successful Australian start-up venture from this list:

• Easygo
• FrankieOne
• Heidi
• Pay.com.au
• Proptech Labs
• Trajan
• Uptick
• Xplor

Write a report that includes critical analyses your chosen start-up venture, applying your knowledge of the relevant entrepreneurship frameworks/processes/concepts/theories. Your report must be submitted using 12-point Times New Roman font with 1.5 line spacing.

Resources and readings relevant to the assessment

• BUS3ENT Reading list
• La Trobe University study support
• La Trobe University's Business analysis skills
• Searching for articles using La Trobe's databases
• Studiosity

Students are strongly encouraged to visit relevant databases, particularly those included in Business Analysis module provided by La Trobe library, to find more information and enhance your analyses.

Assessment criteria

The BUS3ENT Assessment 2 marking rubric outlines the assessment criteria for this task.

Note. Generative AI tools CANNOT be used in this assessment task. In this assessment, you must not use generative artificial intelligence (AI) to generate any materials or content in relation to the assessment task.

Submission details

Submit your completed report via the corresponding Assessment submission link on LMS