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BUS5103 Marketing and Communications

In the context of the modern enterprise the role of marketing and communications has shifted from a mass broadcasting model to a focused engagement model that places customer needs central to the function of the enterprise and its output to that customer. BUS5103 Marketing and Communications focuses on creating direct communication channels with a prospective customer and how the organisation converts a prospect into a customer through proactive communication, technology and data enabled processes. On completion of this unit students will be able to use active bilateral communication to establish a framework of commercial exchange essential for sustainable operations.

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