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BUS6014 Sales Leadership

The sales activity is where organisational intent and promise become a manifest reality in the eye of the consumer, and it is at this point they decide to continue to interact with the organisation or not. A sale must occur for an organisation to function and if the sales function is not engaged then the consumer will move on. Leading the sales activity is therefore critical for organisational success. Using real world examples and applied methodologies, BUS6014 Sales Leadership discusses theoretical and contemporary sales concepts and approaches within an organisational context. Sales tools, analytics and leadership principles are explored and applied.

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