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Western Sydney University

Bachelor of Business (Accounting)

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BUSM1006 Enterprise Innovation and Markets

The course, Enterprise Innovation, and Markets provides students with an introduction to the key concepts, business models, and issues surrounding contemporary business. students will develop an understanding of the private enterprise system and business ownership, the implications of marketing and economics on market structure together with managing innovation. Building on the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into subsequent study of specialist areas.

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