Digital Marketing of Banks in Canada

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Digital SWOT

Strengths
  • Canada’s largest no-fee online transfer services.
  • Full digital service on Motusbank.
  • Super simple and easy to use incredibly convenient.
Weaknesses
  • Does not have any voice recognition despite its main. competitors have it.
  • Customer support in not 24/7.
  • Less advertisement on digital Platforms.
Opportunity
  • Growth of E-Commerce industry in banking sector
  • Changing criteria for memberships.
Threats
  • Security Breaches
  • Change in government policy and regulation 
  • Innovative digital campaigns by competitors.

Website Analysis

Website Grader Data (Website Grader, 2020).

  • It clearly reflects that the Meridian’s overall score is lower than RBC bank and Scotiabank.
  • RBC bank’s website tops in performance which can be improved by better servers.
  • SEO rate of Meridian is comparatively good.

Page statistics (Website Grader, 2020):

  • All page sizes on websites are created for easy and fast access with less in size.
  • Meridian receives higher page requests from members than others which is important to update.
  • The average time it takes to browse the website is also higher than other bank’s websites.

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