Digital Transformation

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Digital transformation is something that represents the ability of any organization to respond critically in order to be able to meet the rising customer expectations, and at the same time deliver individualized experiences. With transformations taking place on constant basis, businesses are trying to cope up with the emerging trends and at the same time their prime concern is to be ethically responsible. The rights of customers, or individuals should and must be respected by making sure that no harm is done to them. Two of the ethical principles that I believe businesses should adhere are privacy and Trust. 

Talking about Privacy and Security, should be the core value for any business in this digital world, it is very important that businesses should use the customers data in a responsible and ethical manner (Yardley. D, 2018). 

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