Digitization of Samsung, Toyota and Disney

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Digitization of Samsung

There’s no doubt that digitization is enhancing many traditional business models without changing much of the basic business sense (Berger. R, 2014). Talking about one of the biggest tech savvy brand in the world, there has to be something about it that the brand is able to maintain its market position. Other than its products and customer service, the South Korean brand is very popular for its digital marketing strategies (Arica. A, 2020). The brand has been using a mix of both traditional and digital marketing tactics to not only promote its product but at the same time create awareness among its potential customers. One of the key things that’s been noticed in Samsung digital marketing campaigns is that there are many ads in which thr brand has emphasised on empowering humanity, that would strike a chord. Many of their recent ads, either is be about smart phones or home appliance, one can easily see that the brand has put a strong element of empowerment (Itechfy, 2019).  

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