Discussion Forum: Apple Inc

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Unmoved by all the hassle within the domains of smart technology, Apple Inc. is that one brand that has sailed effortlessly through the ebbs and surges of modern day computer upgradation to the introduction of tech savvy smartphones and smartwatches. Evans (2015) credits this adaptability of the company to its meticulous insistence on using the already available technological infrastructure for further growth.

In the case of Apple Inc., it may as well be said that it is not modern day technology that takes a brand forward but progressive marketing strategies and time authentic marketing that lead a brand. Both Evans (2015) and Taube (2014)insist that marketing Apple Inc. prioritizes “simplicity” as its prime focus.

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