Discussion Forum: Marketing

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The domain of marketing is said to have evolved over a period of time based on consumer psychology and consumer loyalty. Consumers these days have become more and more aware of various marketing strategies and use ad blockers and other privacy protection tools more than ever (Forrester, 2019). Marketers globally are now required to have an ethical and, most importantly, a well balanced approach towards customer and brand interaction. Over, the top marketing appears manipulative and results in renowned companies coming to light for their digital marketing malpractices.

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