Discussion Forum: Samsung

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With its efficient smart phones, newly introduced smart TVs and Refrigerators, ‘innovation' is Samsung's all time motto. Lopez (2019) comments that a conglomerate like Samsung believes fully in improving user- experience via gadgets that are also enterprise friendly. Samsung’s effective pricing and intensive distribution objectives allow the company to focus on a digitally diverse experience and continual consumer oriented interactions. Gutman (2011) comment, that Samsung has launched a couple of Applications to increase its interaction with its regionally diverse consumers. Samsung Product Support applications not only assist in informing consumers of the ways to optimize the performance of their Samsung gadgets but also spike the company’s digital presence. 

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