Emerging Technology Solution Report

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Assessment Brief

Overview

In this assessment, you will prepare a written report and deliver a short pitch with recommendations to persuade the Executive team to adopt the emerging technology-based solution.

Your final pitch (video recording) should convey a high-level technology- focused solution for the business case and make recommendations on how the business can optimise value with the help of the proposed solution. Your report will contain evidence and justifications in support of your pitch along with a detailed discussion of business and ethical implications of the new technology within the specific organisational context (provided as a case study on the course Canvas).

This assessment will help you gain experience in strategic thinking to solve business problems and/or to improve business value proposition. You will develop skills in designing effective, ethical, and sustainable technology-focused solutions.

To be successful in this assessment, you will need to develop and pitch a clear strategy to implement the new technology within specific business function(s). You will demonstrate critical analysis of the business and ethical implications of the proposed solution, and how to manage them.

Learning Outcomes

The targeted Course Learning Outcomes (CLOs) for this assessment are:

  • CLO3: Develop business solutions in response to technological
  • CLO4: Analyse business and ethical implications of emerging technology in organisational settings.

Marking Criteria

This assessment will measure your ability to:

  • Recognise the impact of current and emerging technology and the digital economy on the future of business (20%).
  • Apply critical thinking and evidence to challenge assumptions and contestable perspectives (20%).
  • Use evidence and examples (20%).
  • Deliver a quality pitch (20%).
  • Communicate effectively (20%).

Assessment Details

In this assessment you will consolidate your work and knowledge gained through the course and your previous assessments by delivering a pitch and submitting a written report that aims to persuade the business to move forward with your proposed new technology.

You will record a 3-5 minute elevator pitch to convey a high-level technology- focused solution for the business case and make recommendations of how the business can optimise value with the help of the proposed solution.

Your report will contain evidence and justifications in support of your pitch along with a detailed discussion of business and ethical implications the technology within the specific organisational context (provided as a case study on the course Canvas). Your written report should not only justify the value and benefits of the proposed solution, but also recommend strategies to manage the technological risks in order to create a solution that is ethical and sustainable. In your

discussion, you are required to consider the issues such as privacy and ethics and make recommendations that ensure addressing them in the company’s business model. This is particularly important since the revelation of malpractices and scandals in the industry have been reported by the media, as discussed in the case study.

The executive team has stressed that the company needs to practice ethics in all levels of the organisation and is committed to transparency. The key is to promote trust and confidence of the public in them, infuse values like integrity, responsibility, fairness, accountability, and respect in all business dealings. they would like this to go beyond simple, regulatory compliance to building trust with customers to stand out from competitors. The executive team feel that data security and privacy is a competitive differentiator in a data-driven world. As the business becomes digital, security must focus on the data with a security architecture and approaches such as the use of Blockchain to store private customer information.

Report requirements

Your report should include the following information:

  • Executive summary
  • Table of Contents
  • Business Opportunity/Problem
  • Strategic solution (high-level roadmap with strategies to assist in implementing the solution)
  • Implementational risks (include a plan to mitigate risks)
  • Ethical Considerations
  • Recommendations (e.g. strategies to guide the project in the future/future work)
  • References (a minimum of eight academic references)
  • Appendix

Pitch requirements

In your elevator pitch, you should present what you feel are the key points from your report that will persuade the Executive to move forward with the project. Consider sharing the progress made since your first presentation (keeping the received feedback in mind), offer a high-level roadmap with recommendations starting a project.

Solution

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