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HI3021 Export Market Development Management
The aim of this course is to introduce students to the concepts and methods of international trade and export market development while also developing an understanding of export management. The use of metrics and market research in developing an export strategy in response to particular market conditions are among the subjects discussed in this course. The fundamental role of exporting in the framework of both business and non-business environments is generally discussed. There is also discussion of the fundamental export management tools, including documentation, foreign exchange, market entry tactics, pricing, finance, risk assessment, and promotion.
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