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A well-crafted poster presentation is a powerful tool for communicating complex ideas in a concise and visually appealing way. With the proper preparation and well-structured design, you can capture the attention of your professors and achieve the grade you desire.

Whether you are presenting in person or online, poster presentations are an incredibly effective way to share your research with a broader audience. By following the steps outlined in this guide, you can develop a poster presentation that is impactful, engaging, and informative. Keep these tips in mind and go forth with confidence - you can surely conquer your poster presentation with ease.

Preparing for Your Presentation: Outline & Design

Writing a successful poster presentation requires careful planning and organisation. Outlining your speech helps you to focus on the core points of your message and create a clear, effective narrative. Once your outline is prepared, it’s time to start designing your poster.

When considering design elements, such as layout and graphic design, keep in mind that readers need to easily follow your argument. To help with this flow, use features like subheadings, images and symbols to not only break up chunks of text but also draw people’s eyes from one section to the next. Additionally, structuring each section in an organised manner also aids the digestion of information; for example, bullets are great for maximising readability.

Also, it is highly important that your poster catches the eye of its audience. Hence, you should choose your design carefully as it will make your poster:

  • More visually appealing
  • Engaging and readable

Crafting Your Content

When it comes to writing a poster presentation, your content and the way you craft a message will be just as important as the research itself. After all, your presentation needs to be concise and clear for the audience to understand. Consider the following things:

  • What type of narrative should I convey through my poster? An effective poster tells a unified story, all parts of the poster should be logically connected and there should be consistency between the content of the poster, including visuals and texts. Also, remember to choose the narrative that fits your poster: Does it require a persuasive and critical argument or if you should go with a more neutral presentation of information?
  • Be selective with your content, this will provide your post with greater focus and impact.
  • A poster with excessive text is visually unappealing and also hard to read, so try to tell the story with the help of engaging visual elements
  • Organising your content into sections: Oftentimes the task instructions guide what sections to use. However, a more common approach is to use the same structure as an academic research paper.

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Perfecting Your Layout & Flow

Use the task instructions to structure your poster’s content. Although poster requirements can differ across different fields and assessment tasks, many posters include some of the following elements:


Your poster needs a title that will capture the main idea of what you are trying to present, so the audience can understand the topic of the poster quickly. Also, remember to make the title interesting in order to encourage the audience to take a closer look. Keep your content and audience in mind when crafting your title.


This usually comes after the title and sometimes it is also named ‘collaborator’. Write your name as the poster’s author if you work on the poster alone or if the assessment was a group assessment including all the authors.


The poster’s background section includes all the necessary information that the audience needs to understand the topic. It may also include the reason you conducted this research. Also, you can explain the problem you are looking to solve or any research gap you encountered when you were going through the literature. The background section of the poster should be brief.

Research Aims

In this part, provide what your research set out to do, and include the research questions you aim to answer. Again, it should be brief as well and you can present it as a simple list

Research Design

This is where you will include how you approached your research, for example, methodology, research approach, process or material that you used. Remember your research aim should have a logical connection with your research design


In the results section, you will report all the data and findings produced by your research.


This part should tell what the audience can learn from the research. You can include the following:

  • The conclusion you draw from the results
  • The significance of the conclusion to your field
  • Your results’ interpretation

Make sure that the conclusion section has a logical flow from the preceding sections.

Using Visuals to Help Make Your Point

Creating visuals to support your message is one of the most effective ways to communicate with your audience. From photos to graphs, visual elements can help bring your written words to life. Plus, it's been proven that the use of visuals can have a positive effect on comprehension and recall of information. When creating visuals for a poster presentation, there are a few points to keep in mind:

Keep it simple: The best visuals should be easy to understand at a glance and will help illustrate your point in an efficient way. Avoid sensory overload by using only the visuals you need to convey your message.

Use images strategically: With so much information shared in a short amount of time, make sure you’re focusing on what’s essential - use images sparingly and make sure you select the content that aligns with your theme.

Overall, effective visual design is key when building out your poster presentation - so take the time to create visuals that will help make your point without distracting from it.

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Presenting Effectively

To present effectively, it's not just about what you say, but how you say it. Here are a few tips for delivering your poster presentation with confidence:

Eye Contact

Keep eye contact with your audience, making sure to actively engage them with regular glances. This will help build trust and show that you know what you're talking about.

Be Clear

Selecting specific words carefully and being mindful of how they are articulated can help communicate your message more effectively. Speak loudly, clearly and confidently to ensure everyone in the room can understand you.

Lively Gestures

Try not to be too static when delivering your presentation, adding gestures where necessary to keep things lively and engaging for the audience. Not only does this add more visual interest but it also helps keep people engaged in the topic.

Leave Time for Questions

Make sure to leave time at the end of your presentation for questions from the audience. This will not only show them that you respect their input but will also give you insight into any areas that may need further clarification or explanation.

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