Digital marketing campaign evaluation - Assignment 1

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Assignment 1: Group Assignment

In digital marketing, almost everything can be tracked and measured, which brings about new levels of accountability, and the ability to continuously evaluate and optimise campaigns for better performance. 

As a result, the ability to use analytics tools, understand metrics, evaluate campaign performance, and optimise campaigns are highly sought-after skills for graduate marketers. This assignment will require you to familiarise yourself with Google Analytics, and apply your knowledge to evaluate campaign performance so you can suggest optimisation strategies.

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