Lesson 9 marketing channels

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The concept of traditional education has changed radically over the course of the last few years. Tectonic shifts in business and its influence on society occurs when corporations experiment with an innovative idea. Currently, coronavirus pandemic is drastically and acquiescently changing the direction of technology’s involvement in personal and professional lives to a higher, more driven road. There are many indicators that this global contagion is likely to transform various aspects of life including that of education sector. As the crisis-driven experiment of E-learning as a frequent practice is launched, the impact of hybrid model of education on both the lives of students and their instructors are being analyzed. 

In this assignment, I will explore the intricacies of traditional education and online learning along with my personal preference considering the experience of both.

Keeping in view the economic utilities of time, place, form and possession; I will discuss the advantages and leverages that one has over another. 

The traditional way of taking a class requires unswerving commitment and consistency. You are expected to follow a rigid schedule with little flexibility in time. On the contrary, online classes allows the integrity of choice and freedom from obligation. Just like any other asset, time is a valuable resource. The biggest advantage of an online course is that your classroom and instructor (theoretically) are at your service 24 hours a day, 7 days a week. You can receive announcements and assignments, avail notes, take practice quizzes, and participate in discussions with fellow classmates at any time you want. 

I prefer the online delivery method as it expediencies me to study at my own pace especially with my continually changing work schedules. Personally, time utility is the most crucial factor to consider since I work as well and my working hours are unbendable. Hence, with online learning, I can only study according to my own feasibility whenever and wherever I get the chance. 

In online education, lectures that require little personalization or human interaction are recorded as multi-media presentations, to be watched by students at their own pace at their desired place, often at the comfort of their homes. Such commoditized parts of the curriculum can be easily delivered by a university or even a non-university instructor on platforms such as Coursera or Skillshare. These disciplines are distinct from one another and some cannot be delivered through the internet such as medical sciences and engineering as the virtual learning cannot compensate for an autopsy or industrial building projects.

In traditional classrooms, numerous factors thrust students to utilizing their maximum potential in a minimum timeframe. It is imperative for most of the students to have an authoritative figure guiding them and keeping a short leash in order to make sure they follow deadlines and syllabus synchronously and meticulously. However, online degrees promote intrinsic motivation over extrinsic motivation as there is no external pressure to perform according to a systemic schedule or pertaining to a prior commitment. It gives students power over how they delegate their time and energy among different activities.

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