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Evaluation of CMP Product Tactics

CMP should make our consumers look the best they can, hold up-to-date images, and catch memorable moments. CMP has a robust network for continually storing memories. In their services for continuous photography, the females above the age of 35 are targeted currently. The Current Products of CMP are discussed below.

Photography Consultation and Session

The consultations provided by CMP are essential for the scope of the photographic session, the clients are consulted in a way that they understand the process, it also covers the expectations clients have with the photographer and the results they expect. Photography is unique and clients have different expectations, these sessions can help understand how would they like to be photographed, with whom they would like to be photographed, the wardrobe they should be carrying and the importance or the uniqueness of the occasion. This session allows the company to showcase all their previous work done and attract the customer towards choosing a product that would benefit the organisation. 

This product which is provided free of charge by many competitors is the unique selling point for CMP, the focused company charges for consultation due to the reason being that this allows the customer to create the knowledge and develop an understanding of the process of photography, this step also ensures that the customer once books the session for consultancy would be seeking to have the portfolio done and customers treat this as laying out the foundation of the expectations of the final product which allows the company to strategize the portfolio shoot accordingly. 

Printed Folio 

The Company provides a service for a solo Matte Printed 7x10 in a beautifully handcrafted Italian leather folio box, the leather folio box is made of an innovative leather material which is comfortable to the touch and reflects a premium product which can be kept over the coffee table or bookshelf, the satin belt supports the security of the portraits and can assist in removing them out of the case. It is secured by the magnet and has a transparent glass window where any portraits can be displayed. The CMP has been an expert in developing portraits which showcase

  • Mother & Daughter
  • Couples
  • Family Portraits
  • Children
  • Best friends
  • Fantasy
  • Boudoir
  • Personal Branding

Basic Photo Collection

The basic photo collection is where the customer will have 6 portraits in Matte Printed 7x10 in a beautifully handcrafted Italian leather folio box.

Classic Photo Collection

The basic photo collection is where the customer will have 10 portraits in Matte Printed 7x10 in a beautifully handcrafted Italian leather folio box.

Deluxe Photo Collection

The basic photo collection is where the customer will have 15 portraits in Matte Printed 7x10 in a beautifully handcrafted Italian leather folio box. The customers will also receive a gift card that can be utilized in the next session or can be transferred to peers for their consumption.

This limited scope of products are focused on the targeted market each presented products create a value proposition for the customers (Wood, 2010, p. 113) which is the portrait photography, many competitors currently offer a wide range of services which includes commercial photography, fashion photography, and the famous wedding photography. 

The marketing objective is to create a customer base of 150 clients in the next 3 months which is based on the market penetration strategy (Wood, 2010, p. 95) CMP is based on.

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