Meridian: Marketing Plan

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Company Description

Meridian is a financial institution that provides exceptional banking, feature, services, security, and advice to Canadians to help them to get everything that they want from their money, and their lives. They do not have any public shareholders while being a not-for-profit, focused on community financial institutions. At Meridian their members are their owners.

Company Profile

Meridian Credit Union is a company that provides banking services. It offers financial products and services including loans, line of credit, mortgages, insurance, credit cards, savings and checking accounts, as well as investments.


Meridian Credit Union is committed to being a highly recognized provider of commercial equipment financing across Canada. Their exceptional group of professionals will focus on providing value-added service to the equipment procurement process.

Their vision is to provide their members and community with the best personal service, the highest quality financial products, and the best overall value for a lifetime.

Situation Analysis 


SWOT Analysis with Strengths and Weaknesses of Meridian Credit Union as well as Opportunities and Threats in the whole market is summarized as follows. 

Appendix 1 is listed with more details.

Strengths Rationale Source
Meridian is the largest
credit union in Ontario.
It is well-known and can build the
trust with customers.
(Meridian , n.d.)
Excellent team management Team management can build up
the company stronger
Meridian Meeting – May 2020
Strong capital assets Meridian has $24.4B in assets
under management
Meridian Meeting – May 2020
Strong investments in IT
and technological
High technology will be the advantage
from other competitors in management
and online services
(Meridian , n.d.)
The foundation of
Motusbank in 2019
The bank can offer more services
than a credit union can

(Meridian , n.d.)

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