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Company Description
Meridian is a financial institution that provides exceptional banking, feature, services, security, and advice to Canadians to help them to get everything that they want from their money, and their lives. They do not have any public shareholders while being a not-for-profit, focused on community financial institutions. At Meridian their members are their owners.
Company Profile
Meridian Credit Union is a company that provides banking services. It offers financial products and services including loans, line of credit, mortgages, insurance, credit cards, savings and checking accounts, as well as investments.
Mission/Vision
Meridian Credit Union is committed to being a highly recognized provider of commercial equipment financing across Canada. Their exceptional group of professionals will focus on providing value-added service to the equipment procurement process.
Their vision is to provide their members and community with the best personal service, the highest quality financial products, and the best overall value for a lifetime.
Situation Analysis
SWOT
SWOT Analysis with Strengths and Weaknesses of Meridian Credit Union as well as Opportunities and Threats in the whole market is summarized as follows.
Appendix 1 is listed with more details.
| Strengths | Rationale | Source |
| Meridian is the largest credit union in Ontario. |
It is well-known and can build the trust with customers. |
(Meridian , n.d.) |
| Excellent team management | Team management can build up the company stronger |
Meridian Meeting – May 2020 |
| Strong capital assets | Meridian has $24.4B in assets under management |
Meridian Meeting – May 2020 |
| Strong investments in IT and technological innovations |
High technology will be the advantage from other competitors in management and online services |
(Meridian , n.d.) |
| The foundation of Motusbank in 2019 |
The bank can offer more services than a credit union can |
(Meridian , n.d.) |
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