MGTS7621 Career ePortfolio: Strategic Plan, Resume & Cover Letter

STRATEGIC PLAN

Pearls of Australia’s commitment towards ethical practices including pearl farming, authentic storytelling, and high-quality craftsmanship aligns with my aspiration to work in a sustainable luxury industry. The company’s advertisement for sales and marketing assistant role will serve me an ideal opportunity to implement my formal training in marketing, while being part of a purpose driven industry whose values align with mine that is integrity, innovation, and environmental responsibility.

I have reflected in my Professional Development Reflective Journal, and gained deeper insights on my strengths and areas for improvement, where my strengths include creative thinking, communication, and adaptability. This role will benefit me with my long-term career goal to work in ethical branding and contribute to positive change in the luxury sector. Even though I am at the very beginning of my career journey, my practical experience with EcoFashion Boutique through an internship, where I led successful digital campaigns and was involved with visual merchandising and customer engagement through a retail role at Green Threads.

Thus I have designed my ePortfolio, that highlights my career identity, whereas my resume outlines my education, industry experience, and certifications. In the cover letter I have passionately discussed how my values align with Pearls of Australia’s commitment to sustainability. My personal video demonstrates my communication style, personal brand, and future goals. Overall, these attributes combined establish me as a creative professional, committed and a values-aligned candidate for Pearls of Australia.

RESUME

Student Name

📍 (address)
📧 (email)| 📞 (+61) (phone number)
🔗 LinkedIn:  (insert actual link if available)

Professional Summary

Being a recent marketing graduate and with hands on experience in digital content creation, customer engagement and retail merchandising. My capabilities for developing marketing strategies based on data and offering top customer service in fast-paced demanding situations. I am passionate about sustainable branding and eager to contribute to innovative marketing campaigns in the luxury retail sector.

Key Skills & Competencies

• Digital Marketing & Social Media Campaigns
• Content Creation (Canva, Adobe Creative Suite)
• Email Marketing & CRM (Mailchimp, HubSpot)
• Customer Experience & Relationship Management
• Event Coordination & Visual Merchandising
• Strong Written & Verbal Communication
• Analytical Tools: Google Analytics, Meta Business Suite
• Team Collaboration & Initiative

Education

Bachelor of Business (Marketing)
The University of Queensland, Brisbane
Graduated: 202-

• Relevant coursework includes Digital Marketing, Consumer Behaviour, Marketing Strategy
• Developed a marketing campaign that is environmentally friendly for a small business in my local area

Professional Experience

Marketing Intern
EcoFashion Boutique, Brisbane - Jun 2023  till  Aug 2023

• Designed and scheduled social media posts (on Facebook and Instagram) that increased audiences’ involvement by 25% in a period of 2 months
• Enabled influencers outreach for the company for an eco-friendly campaign
• Contributed to the planning and promotion of a fashion show, scheduled performers and marketed the event to get over 300 people to attend
• Hands on experience with branding, graphic design (Canva) and eCommerce support

Sales & Visual Merchandising Assistant
Green Threads Retail Store, Brisbane - Jan 2022 till May 2023

• Delivered exceptional front line customer service which led to 15% more repeated visits
• Oversaw the company’s supply and arranged visual displays according to the seasonal promotions
• Shared customer feedback with the team to guide the company’s promotion plans
• Recognized as ‘Top Performer of the Month’ twice for reaching both sales and customer satisfaction goals.

Certifications

• Google Analytics Certification – Google (2023)
• Google Digital Garage: Fundamentals of Digital Marketing– Google (2024)
• Google Ads Certification– Google (2024)
• Content Marketing Certification – HubSpot Academy (2024)
• HubSpot Inbound Marketing– HubSpot Academy (2025)
•  HubSpot Inbound Sales– HubSpot Academy (2025)

Volunteer Experience

Marketing Assistant (Volunteer)
UQ Business School Sustainability Week - Aug 2023

• Co-managed promotional event both on social media and through flyers
• Worked with a student team to coordinate logistics and secure sponsors
• Facilitated in increasing attendance by 20% higher than that of last year

Professional Memberships

• Student Member – Australian Marketing Institute (AMI)
• UQ Marketing & Advertising Society (UQMAS)

Referees

Available upon request.

COVER LETTER

Student Name
44 St Lucia Drive
St Lucia, QLD 4067
m.marinos@uq.edu.au
(+61) 123 456 789

07 July 2025

Ms Kellie McNeill

Marketing and Communications Manager

Pearls of Australia

Level 3, West Lobby

1b Hood Street Subiaco, WA

Dear Ms. McNeill,

Re: Application for the Sales & Marketing Assistant Position

I am writing to express my keen interest in the Sales & Marketing Assistant position that Pearls of Australia advertised. My recently completed Marketing degree from The University of Queensland, coupled with relevant experience in digital marketing, retail and sustainable branding makes me certain I can add to the team’s success.  This role is a perfect alignment of my academic achievements, my professional interests and my personal values along with sustainability, creative innovation, and engaging with customers in the luxury sector.

Pearls of Australia’s commitment to ethical pearl farming and its unique integration of marine stewardship with exquisite jewellery design is very inspiring and the company’s efforts to grow pearls ethically resonates with my personal commitment to work with environmentally conscious brands. You are recognized by your values in the Australian luxury sector, thanks to your ethical sourcing, telling stories through craft and community efforts sets you apart as a values-led brand within Australia. This is precisely why I want to avail this opportunity. My background in marketing strategy, my customer-centric approach and digital content creation, my portfolio fits me as a strong candidate for this position. I would like to be a part of initiatives that value your brand’s principles and promote your work.

During my time as a Marketing Intern at EcoFashion Boutique in Brisbane, I was given the role to boost the digital image within limited resources. (Situation) The business which sells eco-conscious clothing, wanted to boost its engagement on social media before its seasonal event. (Task) I took charge of producing new content for every week and analysed how people responded to improve our posting strategy. (Action) I came up with visually appealing, brand-aligned posts by using Canva, Instagram Insights and the Meta Business Suite. I also ran A/B testing with Instagram Stories to find out how customers engage. (Result) It led to a 25% increment in customer engagement during the two-month run and facilitated in drawing in another 20% of attendees more than the previous season. I improved my technical skills as well as learned about significance of brand authenticity which I admire in Pearls of Australia’s marketing approach.

My earlier experience as a Sales & Visual Merchandising Assistant at Green Threads Retail Store sharpened my social and organisational strengths. (Situation) The store rebranded its identity recently to stress sustainability and required staff who would communicate this to customers efficiently. (Task) As part of my work, I took charge of visual merchandising, providing customer support and described the brand’s eco-friendly initiatives to walk in customers. (Action) I created display zone that highlight slow fashion and trained the new hires on green fashion discussions and sustainability talking point. (Result) This contributed in the increase in the number of repeat customers by 15% and I was recognized as “Top Performer of the month” in my role for two months. By working in retail, I realized that each brand encounter made me confident to represent a purpose-driven company like yours.

Additionally, I offered my services as a marketing assistant during the UQ Business School Sustainability Week, helping with marketing designs and working with different stakeholders to plan the event. A total of 400 people took part in the event and social media activity increased a lot during the week. Because of this experience, I was able to work efficiently in demanding environments while staying aligned with ethical principle.

I am confident that my professional skills, creativity and strategic mindset in this Sales & Marketing Assistant role. The chance to expand my growth with a company that focuses on my long-term ambitions in sustainability and luxury brand management excites me a lot. I perform well in environments where people are encouraged to be creative and honest and where I can meaningfully contribute while continuing to learn.

I have enclosed a resume that outlines my educational background, project experience and my professional accomplishments in more detail. If given the chance, I could discuss how my talents and interests would contribute to Pearls of Australia for continuous success in the future. I appreciate you for considering my application.

Yours sincerely,
Students Name