MKT3IMK International Marketing - Assessment 2: International Market Assessment

Due: Week 10,  Sunday 14 May 2023 11.59pm

1. This is a group assessment
2. Groups of 3-4 students (see below for more details).
3. Each member is to write 1500 words each (for a group of three students, total word count = 4,500 words; 6000 words for a group of four students)

Choosing your groups

Reasons for group work

• International marketing plans are often prepared by groups of professionals (marketing managers marketing practitioners and general managers).
• So this assessment provides an opportunity for practice group works with a professional
• the task is too large and complex for one person in the time available
• realistically the task can only be carried out by a management team, with the team assigning specific roles to the various team members
• research shows that well designed and structured group work leads to greater retention and understanding of what is taught (Boud et al 1999; Millis and Cottell, 1998).

Essential information about your group

• Group size: 3-4
• Self-select members on the LMS
• Groups must self-manage
• Groups cannot change (unless someone drops out of class)
• Choose group members carefully – think about members with similar Tutoring goals, g. A or pass
• Appoint one person as group leader to coordinate group members and submit the Tutoring via

Peer review of the group

• you will be required to complete and sign the peer review form when submitting your Tutoring
• this indicates to the examiner each student’s group performance
• marks will be allocated in proportion

What if we have problems?

• Any problems should be dealt with quickly
• Notify your tutor early if there are issues

-     Students may be asked to leave a group, and work individually if they are deemed by the tutor not to be performing in the group context at an appropriate level.

Assessment details

Assessment topic: International market assessment, selection and market entry report

Group Tutoring background information:

Prepare a comparative international market assessment. You will select a market and develop an appropriate entry strategy. The Tutoring will provide you with experience in formulating an international marketing entry strategy, taking into account international environments within the context and limitations of the Subject. It is your opportunity to put into practice the content of this Subject.

Submission details

Marks: 20% of the total marks for this Subject.

Tutoring DETAILS

Important information

1. This is a group assessment
2. Groups of 4 students (see below for more details).
3. Each member is to write between 1500 words each (total = 4,500 words minimum for a group of three students; 6000 words for a group of four students).

Choosing your groups

Reasons for group work

• International marketing plans are often prepared by groups of professionals (marketing managers marketing practitioners and general managers).
• So, this assessment provides an opportunity for practice group work with a professional
• the task is too large and complex for one person in the time available
• realistically the task can only be carried out by a management team, with the team assigning specific roles to the various team members
• research shows that well-designed and structured group work leads to greater retention and understanding of what is taught (Boud et al 1999; Millis and Cottell, 1998).

Essential information about your group

• Group size: 3-4
• Self-select members
• Groups must self-manage
• Groups cannot change (unless someone drops out of class)
• Choose group members carefully – think about members with similar Tutoring goals, e.g. A or pass
• appoint one person as group manager to coordinate group

Peer review of the group

• you will be required to complete and sign the peer review form when submitting your Tutoring
• this indicates to the examiner each student’s group performance
• marks will be allocated in proportion

What if we have problems?

• Any problems should be dealt with quickly
• Notify your tutor early if there are issues
• Students may be asked to leave a group, and work individually if they are deemed by the tutor not to be performing in the group context at an appropriate level.

Group Tutoring background information:

Prepare a comparative international market assessment. You will select a market and develop an appropriate entry strategy. The Tutoring will provide you with experience in formulating an international marketing entry strategy, taking into account international environments within the context and limitations of the Subject. It is your opportunity to put into practice the content of this Subject.

Submission details

Where will I get my information?

These following databases provide business intelligence on countries, markets and companies

• library database resources, such as Passport (Euromonitor). (http://www.lib.latrobe.edu.au/databases/terms.php?I=ARL13175)

Passport includes historical statistics and forecasts, analysis of consumers’ lifestyles, information

sources, brand and company information and full-text market analysis. and MarketLine Advantage http://advantage.marketline.com.ez.library.latrobe.edu.au/

IBIS World Reports (in Tutoring Resources on LMS)

• other external resources such as Austrade (http://www.austrade.gov.au/). Austrade also provides similar country and product-based

Other resources

• refer to the Country Notebook – A Guide to Developing the Marketing Plan Part 5 in the text on International Marketing, 2012, Cateora et al McGraw
• You are encouraged to incorporate all aspects of the coursework, text and readings to provide a comprehensive and detailed International Market Analysis and Entry Strategy Report.

Be aware

• there will be ‘grey’ areas in the information and uncertainty about certain areas.
• Much of this can be overcome by intensive use of on-line databases and traditional research.
• Also, consider incorporating an approach that deals with what you should or would do if you had sufficient detailed market information on specific foreign markets and how these operate within your chosen markets.
• Where information is unavailable, you can consider drawing conclusions from similar

Requirement

As a group, you are required to prepare a report for an Australian (based in Australia) company to market its product(s) internationally by comparing the opportunities and threats of TWO countries, and then  decide which of the two is more attractive than the other in order to market your product in.

Conditions for company and countries selection:

1. The company must be Australian seafood or processed meat company.
2. Selection of the two countries: They should be two of: Taiwan, Thailand, Japan, South Korea, Singapore, Malaysia,

From a structural perspective, this is a business plan and should be written in a report format

/genre. http://www.latrobe.edu.au/lasesl/assets/downloads/business-report-writing.pdf