Question 1 PepsiCo operates 45 plants, 490 distribution centres, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential market for PepsiCo top global brands

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Question1                                                                           (10 marks)

PepsiCo operates 45 plants, 490 distribution centres, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential market for PepsiCo top global brands and everyday nutrient products.  As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business.

Required:

Illustrate and explain how each of the four quadrants would influence your choice of strategy.

Answer this question in about 400 words and include a diagram of the Ansoff Matrix.

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