MKTG1053 Service Quality - Final Assessment Piece

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QUESTION 2

  1. Identify and discuss in detail two different segments of customer who would be interested in buying from Crumpets. (2.5 marks)
  2. For each of these two segments discuss their possible purchasing from Crumpets. (2.5 marks)

Total 2.5 + 2.5 = 5 marks

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