Reflection: Toys "R" US (1948 - 2017)

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Toys "R" Us, the 70-year-old toy chain store that was once widely recognized as a children's dreamland, was liquidated in 2017. Toys "R" Us have driven to its own downfall, when it entered a deal of 10 years in which it only supply toys to Amazon in 2000. But in spite of deal, Amazon started allowing other toy suppliers to sell on its platform and Toys "R" Us terminate the contract from Amazon in 2004. As a consequence, Toys "R" Us thus lost the chance to establish their own e-commerce operation early on. Perhaps too late in May 2017, Toys "R" Us declared its intention to redesign its platform as part of $100 million investment for the e-commerce. Yet, it was too late to respond to the rapid advancement in the digital technological sector...

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