Social media industry Instagram

Introduction:

Everyone defines Social Media differently; it is an assortment of multiple digitalized software technologies typically shown as applications and websites. This industry offers individuals with digitalized surroundings in which they can send and accept digital information or data through a few social media grids (Appel, Grewal, Hadi & Stephen, 2019). According to Smith (2019) this industry is predicted to expand intensively in the coming years and businessmen/women will especially take advantage of it. The start of the use of social media in business has already started and people are making more money through social media industry than following the traditional path. Social Media provides multiple advantages to different firms like improved brand status, enabling communication through word-of-mouth, a rise in the sales, sharing data in the business framework and accumulating intrapersonal support for the clients (Hajli, 2013). The different social media platforms used today for multiple purposes are Facebook, Instagram, Twitter, YouTube and Snapchat (Appel et. al, 2019).

The above graph shows the different age groups who are using different social media, YouTube and Facebook are excessively used by second age group that is aged between 25-29 and the rest of the mediums are excessively used by the first age group that is aged between 18-24.

Instagram:

This company was established in 2010, this company has a mobile application on its name and is easily available on Play Store (Android) and Apple Store (iPhone). Instagram has gradually increased as an application and is now used as a medium for social network marke branding and to expand the business (Ting, Ming, Run and Choo, 2015). When this company made its mobile application it was only used for editing and sharing photos from their account then different features were added on this application like one user can share photos and videos directly to another user and now Instagram allows its users to click a picture or a video on the spot, it doesn’t matter where they are and can be shared with other either nationally or internationally (Lim & Yazdanifard, 2014). In the year 2013, it was measured that Instagram had a hundred million users and estimation was calculated that four billion photos were uploaded on the user’s profile. Moreover, Instagram is extensively by the youth that is also shown in the graph above, the reason that youth is using this application more extensively because they are fascinated by taking multiple photos while using their smart phones and are of the habit to share it instantaneously (Abbott et al., 2013 as cited in Ting et al., 2015).