MNGT2002 Business Plan On Business Venturing - Assessment Task 1

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Assessment 1: Business Plan

It is suggested that you undertake secondary research to answer the following in preparation for writing the feasibility report.

  • Research what is the need for your new product/service. Where is the gap in the market? What are the benefits of your offering? To whom? How can it be differentiated from existing products/services in the market?
  • Who & what resources are needed?
  • Research specific considerations including:
  1. Potential external constraints including logistics, environmental or legal.
  2. Similar or substitute existing offerings.
  • What are the risks? What crucial issues might prevent the project from being successful in the marketplace?

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