BUS707 Applied Business Research - Assessment 4: Research Proposal

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ASSESSMENT 4: Research Proposal

This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to Learning Outcomes a, b and d.

There are two components of the assessment:

  • Written proposal: 40%
  • Oral presentation: 10%

Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question. Students should make any recommended adjustments to the content of Assessment 2, based on feedback provided, prior to including it in Assessment 4.

This assessment requires students to choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods.

Oral Presentation:

Students are to present their proposal to the class as if the audiences had the authority to grant approval for the research to ‘go ahead’. Oral presentation should be 5 minutes and supported using appropriate visual aid (template is provided, downloadable from Moodle). Presentation is scheduled at Week 11 and Week 12.

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