MKT100 Reflective Journal On Principles of Marketing

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Mid Term Exam - Reflective Journal

This assessment is part of mid-term exam. You are required to write a reflective journal as the ideas progress throughout this unit MKT100. You should demonstrate that you have developed understanding about the following marketing topics from week 1 to week 5. You must give examples in you discussion.

  • Introduction to Marketing
  • The marketing environment and market analysis
  • Market research
  • Consumer behaviour and business buying behaviour
  • Market segmentation, targeting and positioning

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