Topic: Discuss the decision made by Tesla to manufacture batteries in Germany. Provide a background to the study discussing the rise of Tesla and the opportunities and threats the company has encountered

Purpose 

The purpose of Assessment 1 is to apply knowledge learned in Weeks 1 to 4 to undertake a strategic analysis of a modern firm.

Task details

Topic: Discuss the decision made by Tesla to manufacture batteries in Germany. Provide a background to the study discussing the rise of Tesla and the opportunities and threats the company has encountered. Provide an external environmental analysis of the political, economic, social and technological forces affecting Tesla in Germany.

For this task, you will undertake a strategic analysis that involves three sections:

1. Background of the study, including a brief history of Tesla.
2. A discussion of the opportunities and threats that Tesla has encountered since its founding.
3. An external environmental analysis of the political, economic, social and technological forces affecting Tesla in Germany.

Instructions

Sources and citations

• Students must demonstrate an engagement with the body of knowledge, demonstrated through the application of at least one (1) academic reference per 150 words. There must be at least two (2) references to the subject's core text (Hanson et al. 2022).
• No article may be referenced more than twice.
• All three sections of the assessment task must have references to the strategic management academic literature from peer-reviewed journals.

Formatting

• The submission must have an introduction, main body, conclusion and bibliography. Headings and sub-headings may be used.
• Submissions must be formatted as follows:
  • 12pt Calibri font
  • 1.5 line spacing
  • fully justified margins
  • one full return between paragraphs.
• The submission must conform with the formatting guidelines. Marks cannot be awarded where the author's message is lost through non-compliant formatting or language.
• The paper must follow the Harvard referencing style.

Resources and readings relevant to the assessment

• Hanson, D, Backhouse, K, Leaney, D, Hitt, MA, Ireland, RD & Hoskisson, RE 2021, Strategic management: Competitiveness and globalisation, Cengage, Melbourne.

Assessment criteria

Please see Assessment 1: Grading criteria.