GSBS6002 Foundations of Business Analysis - Case Study On The consumer after COVID-19

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Write a data analysis report that provides the results to each of the five hypothesis tests above and make overall recommendations to the bank so that management can use for future business decision making. Based on your analysis relating to these hypotheses, your report should focus on two key questions:

  • Will the expected level of in-store retail expenditure differ after COVID-19 and how does this expected expenditure differ across demographic groups?
  • Which factor(s) in the Retailers Association health and safety plan will contribute most to customers being likely to return to bricks and mortar stores.

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