Business Development Plan for an Indian

Need for the Business

Many students from Indian Subcontinent are studying in Australia. They miss home food and cannot cook regularly. An alternative is to go to restaurants, however, that is expensive and cannot be done regularly. So, the proposed restaurant will deliver home-cooked food to the students daily against a monthly subscription. 

The restaurant has been conceptualized based on insights from Maggo (2018) and Gaysel (2019). 

Culture of the Business

Since the business will be aimed at delivering home-cooked food to the Subcontinent students, so the culture and practices from the Indian Subcontinent will be practised. 

Key Roles

There will be three key roles in the business- procurement, preparation, and delivery. As part of the procurement role, there is a need to establish a supply chain to get all the raw materials and other things that are needed to prepare food. As part of the preparation role, there will be a team to prepare and pack the meals daily. As part of the delivery role, there will be a team that will be delivering the food to the students daily.

Problems

There will be several problems that the business would have to face: First, will be the procurement of materials that are specific to the Subcontinent. Second, getting all the necessary approvals from the regulators to start a kitchen. Third, establishing a delivery network to provide food to the customers.

Objectives and Strategies 

For the above-mentioned problems, the business will establish several objectives and implement several strategies:

• The first objective is that a supply chain needs to be established, so that procurement can be done without any interruption. To establish the supply chain, the promoter plans to hire a supply chain consultant as the promoter has no experience of running this kind of business. 
• The second objective is to get all the necessary regulatory approval. The promoter plan to hire a legal consultant for the same.
• The third objective is to establish a delivery network. For establishing a delivery network, the company will be hiring an app developer to build an app which can be used for placing orders and making payments. Also, the company needs to set up the infrastructure for delivery i.e. delivery partners and vehicles. 

Change Management Strategies

Since this is a new business, therefore there is nothing in existence. Also, the processes are being driven by the promotor. So, starting a change will not be an issue.