BUSM4388: Managing Stakeholders and Nonmarket Challenges in Global Business Environments

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Sustainable International Business Futures

This assignment required the completion of three integrated essays (500 words each) to critically evaluate contemporary issues in sustainable international business. The essays drew on theoretical knowledge and real-world cases to explore stakeholder engagement, nonmarket strategies, and corporate political activity. For Essay 1, I examined Bravus Mining & Resources (Adani) in Australia, identifying and mapping stakeholders and suggesting engagement strategies based on their salience. Essay 2 involved analysing institutional theory and the Resource-Based View (RBV) in shaping nonmarket strategies, with examples from Apple and the Sunshine Coast Council. Essay 3 assessed the political risks faced by TikTok in the USA and proposed corporate political strategies to mitigate those risks, guided by Hillman and Hitt’s framework. I conducted research using academic journals, media reports, and course materials to support my critical evaluations and align them with sustainability and global business practices.

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