CPPREP4102 Market Property

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ASSESSMENT TASK 3 – Marketing Plan

You are required to prepare and implement marketing plans for two different properties. Each marketing plan must include:

  • details of the property – as chosen from options below
  • property and locality features
  • details of the target market
  • marketing budget, with indicative costs for each item. Your marketing budget can be an approximate figure with the indicative costs meeting your budget.
  • performance indicators for success
  • nominated points when the marketing plan will be reviewed

You are required to produce marketing resources for one of these two properties that include:

  • how the property is to be described for the market
  • performance indicators – how will you measure success of the plan

Properties can be chosen from your local area. You can research similar properties in your given location to seek ideas but must produce you own marketing plan.

Your two properties must be chosen from the below options – any option 1 plus any option 2 (you are to advise the assessor of your choices).

Property Option 1 Property Option 2
For sale – residential 4-bedroom home For sale – prestige property 5-bedroom home
For sale – 2-bedroom unit For lease – 2-bedroom Penthouse city location
Business for sale – of your choice (café, hairdresser, accountancy firm) For sale – 7-bedroom home on 5 acres
For lease – 2-bedroom Granny flat For lease – office space – light industrial complex
For sale – 2000m2 residential land For sale – 3-bedroom townhouse
For lease – 4-bedroom townhouse Agricultural property – of your choice (stud, cattle or sheep station, crop property) over 20Ha.
* Other choices can be made by arrangement with your assessor

Submit for assessment:

  • marketing plan
  • property description for marketing
  • marketing performance indicator plan.

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