BHO1171 Introduction To Marketing - Assessment 3b: Marketing Plan

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Assessment 3B Marketing Plan (Marketing Strategy Formulation)

In other words, you will be writing an overall marketing plan for a product or service, in stages that are interconnected.

Your task in this assessment is to prepare Step 3 of the marketing plan that complements the Steps 1 & 2 of the marketing plan already submitted in Assessment 1.

Step 3 should be between 1,000-1,500 words.

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