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VIT College

Master of Business Administration (Tourism & Hospitality)

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MBA6302 Integrated Marketing Communications

MBA6302 Integrated Marketing Communications at VIT College equips aspiring marketing professionals with comprehensive strategies to synchronize diverse promotional elements. This cutting-edge course emphasizes the integration of advertising, public relations, sales promotions, direct marketing, and digital platforms. Students gain practical skills and theoretical insights to create impactful campaigns and effectively engage target audiences in today's dynamic business landscape.

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