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Southern Cross University

Bachelor of Business (IMarketing)

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MRKT2001 Consumer Behaviour

MRKT2001 Consumer Behaviour at Southern Cross University is a dynamic course that delves into the intricate factors influencing consumer choices. Students explore the psychological, social, and cultural aspects driving buying decisions, market trends, and brand loyalty. With practical applications and case studies, this course equips learners with valuable insights to excel in marketing and business realms.

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