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Southern Cross University

Bachelor of Business (IMarketing)

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MRKT3002 Marketing Research

"MRKT3002 Marketing Research at Southern Cross University offers a comprehensive exploration of marketing research methodologies and their applications. Students gain valuable insights into consumer behavior, data analysis, and market trends. Through hands-on projects and case studies, learners develop essential skills in gathering, interpreting, and utilizing data to make informed marketing decisions in today's dynamic business landscape.

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