Online accommodation marketing campaign

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Assessment 2: Details and instructions

Assessment Online accommodation marketing campaign
Due date 11.59 pm (AEST/AEDT), Sunday 20th April 2025 (Week 7)
Weighting 40%
Word count/length 1750 words (+/-10%; The reference list is not included in the word count but in-text citations are)
SILOs • Develop innovative hospitality facilities, services and online marketing campaigns for competitive advantage in a sustainable and ethical manner
Feedback Feedback will be given back via Turnitin within 2 weeks of the submission date

Purpose

The purpose of this assessment task is to adapt to the changing technologies and social media platforms for the accommodation sector.

Task details

Students are required to create a formal online marketing strategy for promoting The Abbey Boutique Hotel, Queensland, Australia.

Abbey Boutique Hotel

Please use this link whilst the other is down. All facilities are listed here: Abbey Boutique Hotel Adults only, Warwick (updated prices 2025)

There are many facilities to promote.

Instructions

Students must undertake the following and make recommendations for promoting the accommodation options:

1. Review and list all accommodation options, wedding venues, corporate meetings and in-house dining.
2. Define your markets and customer profiles. What types of guests stay in each type of accommodation, dine in the restaurant, book conferences and events and have weddings?
4. Conduct a SWOT analysis. What are the strengths, weaknesses, opportunities and threats of offering these services in Warwick?
5. Set your goals and objectives. What social media platforms are you going to use to promote the website? Give reasons why these social media were selected.
6. Set your marketing budget. How much time and money will be incorporated into promoting the business online? This is a formal marketing report so make sure you have all the elements of a formal business report (see example):

https://lms.latrobe.edu.au/pluginfile.php/11022693/mod_page/content/13/Report%20Writing%20Template%20-
%20Assignment%202.docx

Word count: 1750
References: a minimum of five is required.

Resources and readings relevant to the assessment

World Wide Web and social media platforms, definitions of accommodation, dining, corporate, events and
wedding options from formal sources.

Assessment criteria

Review the marketing rubric:

https://lms.latrobe.edu.au/pluginfile.php/11022693/mod_page/content/13/Assessment%20Task%202 Marking_Guic

Submission details

Submit via Turnitin on LMS by the due week 7.

Solution

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Word Count

500
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