You will conduct research into an industry topic, problem or issue of your choice. Based on this research, you will develop a single major research output

Assessment Task 1 Instructions

You will conduct research into an industry topic, problem or issue of your choice. Based on this research, you will develop a single major research output whose authentic context and audience are professional communications industries or an imagined ‘client’. Examples of the professional research and practice work you may produce include a business plan, submission to government, report, script, pitch, design, campaign, website, or portfolio. Your professional research project must include details of the project design based on literature review and discipline specific research; data collection and analysis and professional practice carried out for the project; and findings and outcomes of the project.

Length

Equivalent to 7,000 words in project work – as negotiated with the Unit Chair and supervisory teaching team, and documented in your research proposal and project plan.

Weighting

This assessment task is worth 70% of your overall mark for the unit.

Due date

Monday 16 September 2024, by 8pm AEST.

Alignment with Unit Learning Outcomes

At the completion of this assessment you will be able demonstrate your ability to:

ULO1 Successfully locate, interrogate and critically discuss the literature and credible industry-based sources of information relevant to the project and professional practice in the area of study (aligned with GLO1, 3, 4)

ULO2 Conduct independent research based on project plans that address stated research objectives, methods and audience(s) (aligned with GLO1, 4, 6)

ULO3 Produce a professional research project that adheres to industry standards and conventions, and which solves or addresses a practice-based issue or industry need in your chosen specialisation (aligned with GLO1, 2, 4, 5).

This task is aligned with Graduate Learning Outcomes 1, 2, 3, 4, 5 and 6.