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Boost Juice company was established by Janine Allis in the year 2000. It is an Australian retail chain of fresh fruits and vegetable juices encouraging a healthier lifestyle. The company launched around 302 franchised stores across Australia and 243 stores opened in other countries to expand overseas operations (Boost, 2015). It has used market tactics to promote and capture the attention of the customer mainly by engaging them through emails and other social media in case of any troublesomeness. Through this platform, every bit of feedback is reviewed and responded within 48 hours. They have set this level of feedback to ensure customer expectations are satisfied, as it is a valuable business tool for improvement and efficiency. Ideas pitched by employees related to product improvement, customer service, and marketing strategies are valued (O’Toole et al., 2007). It lacks effective employee management that affects productivity and competency. Employees are well satisfied with the working environment but the con of working in this firm is low wages.
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The company has to face the issue as it is involved in a narrow range of products on a seasonal basis. The market segment is unexplored by professionals and office executives. The company has witnessed a substantial drop in sales figures as consumers favor fresh juices in summers whereas availability of hot drinks in winter (ASD, 2013).
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