If you choose this case you are tasked with developing a range of potential strategies to support the lead character

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Case Study 1

If you choose this case you are tasked with developing a range of potential strategies to support the lead character, Michael Battersby (you), in implementing live streaming within a social media strategy. This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links).

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