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1. Marketing Initiative
1.1 Initiative
The insight of online education market of Australia has indicates substantial growth as it was worth of $4billion in 2018 and is growing rapidly at the CAGR of around 8%, thus expected to reach $7 billion by 2024 (Ken Research, 2018). Likewise, the private tutoring market of Australia is worth $1.25 billion with a yearly growth rate of 4.1%. The research of Australia Tutoring Association (ATA) has provided that around 80,000 students in Australia are somehow engaged with tutoring services (ATA, 2020). The demand for online tutoring services is specifically increasing, as fast lifestyle patterns and proliferation of internet of things has made acquisition of online education easier for students (Matthews, Garratt & Macdonald, 2018).
Based on the growing trend of online personalised tutoring, iTute is aimed to provide innovative and personalised teaching services to graduate students, whereby they will be able to connect with subject matter experts for mastering their knowledge of quantitative subjects. The students will be provided with economical solution and different subscription plans will be provided to them to assure that engage with iTute based on their need as well as affordability.
2. Goals and Objectives
2.1 Marketing Objectives
The following goals are being chosen to strive for in the first operating year of iTute.
| Marketing Objectives of iTute | Justification | |
|
1 |
Partnering with 20 top universities of |
Targeting students from all universities is not possible in first year of operations, therefore top 20 univeristies will be partnered as target market. Additionally, there are plenty of qualitative courses which might be requested by students and iTute currently cannot hire diverse staff for each subject. Therefore, only specific quantitative courses are being choses to assist students. |
| 2 | To increase awareness of iTute by 30% among both national and international students, by the end of June 2021. |
Awareness among students will serve as the way to assure growth of business and can help in increasing customer base of iTute. Adoption of different promotional methods will serve as the way to increase awareness among students regarding online tutoring services of iTute. |
| 3 | To enrol at least 15% students for iTute tutoring services from top 20 universities of Australia, by the end of June 2021. |
Initially, it would be challenging for iTute to increase its customer base and thus efforts will be made to attain the 15% target of its enrolments during first year of operations. |
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We have helped students from top universities including the University of Sydney, Melbourne, UNSW, ANU, Queensland, Monash, Flinders, and more in Australia, New Zealand, and the UK.
87%
87% of our students improved their grades after just a few tutoring sessions.
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3500+ students have successfully improved their academic performance across various subjects with our expert tutors.
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Here’s how we help you maximize your potential and achieve success in your studies at university in Australia.
01. Defining Goals
We help clarify your academic goals, aligning them with your aspirations to create a clear path forward.
02. Assessing Strengths
Identify strengths and weaknesses, allowing us to tailor your tutoring sessions for maximum impact.
03. Personalized Plan
Receive a custom study plan that addresses your unique needs and optimizes your learning outcomes.
04. Meet Your Tutor
Work with a tutor specializing in your subject to receive personalized guidance tailored to your learning style.
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06. Achieving Success
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Students who we've helped
At Tutoring Lounge, we take pride in providing top-quality tutoring services that have helped hundreds of students excel and achieve their academic goals in Australia
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University of Tasmania
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University of Sydney
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ANU
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RMIT University
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Deakin University
Our focus has always been on rigorous quality control and excellent customer service. We hire only the industry’s best editors and put each document through a rigorous three-step quality checking process. With our 24/7 customer service via chat, phone, and email, customers can instantly follow up on their orders and address queries to their editors.
