MKTG1395 Marketing Research - Assessment 3: Consultancy report

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Assessment 3

QUESTION 1 (30 marks)

Critically evaluate and make recommendations on how to improve, the draft questionnaire developed for the research (pages 6-16). Specifically, discuss

  1. if the questionnaire will collect the data needed to address the research objectives of Study 1 of the research;
  2. the appropriateness of the length, structure, and layout;
  3. use of screening and skip questions;
  4. phrasing of the questions; and
  5. use of different scale levels/types.

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